![]() ![]() Then, oxytocin allows us to identify who is the protagonist we’re rooting for. In other words, if you stick to the story and watch it climax, you will feel rewarded. It’s designed to reward-motivated behavior. formula: “ATTENTION.” (Not to be confused with Verdi’s Opera “Aida”).Īnd then comes the dopamine, which rewards us with great pleasure when we experience the emotionally-packed events of a story unfold. ![]() In advertising, this would be the A, in the famous A.I.D.A. This is where scary numbers are used on headlines to grab your attention. To manipulate it, you’d require something that catches your attention (like a threat). WebMD refers to cortisol as “nature’s built-in alarm system.” It’s designed to keep you alert when there’s a distressing signal nearby. ![]() The brain craves a story, and when numbers are manipulated to paint a more convenient picture - three chemicals come into play.Īt first, there’s cortisol. Statistics add credibility to claims, and when utilizing a statistical narrative, you can “prove” anything simply by exploiting a few glitches in thinking. ![]() There are three kinds of lies: lies, damned lies, and statistics. Here is How I Am a Slave To Confirmation Bias. ![]()
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